Matthew Careccia never imagined he would become a musician. It was not on his list of childhood dreams, and as an adult, he turned to marketing. At 23, he has already held the title of CEO of his own successful marketing company.
But life has a way of taking unexpected turns, and once he began working in music production and convinced Waka Flocka to partner with him, it was like a seismic shift in any plans he might have had for the future.
While he never pictured himself making music, “working with celebrities and spending so much time with them, I found my passion in creating modern music,” he said. “I started taking the music industry seriously,” especially when he realized there was a space for his unique musical style.
So GrowthwithMatty was born.
A childhood of music sowed seeds of Growth
Like many musicians, GrowthwithMatty grew up listening to music, including that of his business partner, Waka Flocka. The rest is beautiful serendipity.
Their partnership provides GrowthwithMatty access to Flocka’s 3 million Instagram followers (he himself has a fan base of more than 100,000), which will allow him to attract attention faster than most young musicians.
It also led to his recent release, “Covid Dreams,” which was produced solely by Waka Flocka. The five-song EP is complex and modern, layered with emotion, and captivating for those who are lucky enough to get a chance to listen to it. (Find it on Amazon Music, YouTube and YouTube Music, Apple Music, SoundCloud, iHeartRadio, and Deezer.)
It’s amazing what can be accomplished with just a phone and a mic when you have a deep desire to share your sound with the rest of the world.
His more recent work, the four-song EP “The Cold Life,” has a decidedly richer hip-hop feel, with beats that are layered in a more rhythmic and stylized way. It celebrates the origins of hip-hop, which was created by DJs using percussion breaks of familiar songs to create something else, like sampling with a twist. It took on new life when artists realized they could create their own beats – and it became an undying passion for GrowthwithMatty, who included the hip-hop songs “Let it Ride,” “Keep pushing,” “Real,” and “Confused,” which has a whisper of instrumental Irish brogue, on “The Cold Life.”
Something unexpected suddenly seems all part of a plan
Even if GrowthwithMatty didn’t expect to be part of the music industry, it has absolutely embraced him.
Next up, “I’ll potentially be performing at a huge event in Los Angeles, “collaborating with a bunch of artists,” he said.
As for now, he is “a producer genius by day and a musician god by night,” he said.
His confidence is deserved because there is a rich mix of symmetrical and sometimes asymmetrical magic in every one of his songs, all produced in under a year’s time.
2021 will likely be the year we all get to know GrowthwithMatty better.